A simple wish: to lie down again.

Our founder Mia was 27 weeks pregnant when she realised the simple comforts she'd taken for granted — face-down rest, a deep exhale, a body without pressure — had quietly disappeared. The pillows she could find were bulky, hot, and built for side-sleeping. None of them gave her bump somewhere to go.

So she made one. A soft inflatable cradle with a thoughtful recess for the belly, a whisper-quiet pump, and a cover that felt like the softest sheet she owned. It folded into a pouch. It travelled. It became the most-used object in her pregnancy.

Two years later, BumpCloud is shared by thousands of mothers across Australia. We design every detail for the real, unglamorous moments of pregnancy — the 3am back ache, the prenatal massage, the babymoon, the slow afternoon when nothing helps. Comfort, made for every growing bump.